Time to plan that trip to the British Isles, boys. Thanks for the link, Amy.
Why the British woman's cleavage has gone from 34B to 36C in a decadeWhether concealed in lace or held firmly under wraps in no-nonsense Lycra, the fact that can no longer be hidden is that British breasts are getting bigger. In less than ten years the average bra size has grown from a 34B to 36C.
Marks & Spencer say a quarter of all its bras sold are a D cup or above, a figure which has doubled in three years. And, in response to customer demand, its range, which used to end with a G cup, now goes up to a J. Lingerie company Bravissimo has even introduced three different K cup bras.
It would be easy to blame this on an increase in cosmetic surgery; breast implants remain the most popular procedure and about 10,000 British women underwent the operation in 2007.
Yet, according to experts, from dieticians to gynecologists, the reasons why our breasts are getting bigger are complex, and range from obesity to hormones, and alcohol to environmental factors. And that in this instance size does matter because there is a direct connection with the health of our breasts and of our bodies as a whole.
(Click for the rest of the article - with photos!)